• the future of retail is here.

    take a look at smartcart.
    The new level of experiencing customized shopping
  • the future of retail is here.

    take a look at smartcart.
    Just in Time advertising based upon location

The Smartcart

The Smartcart can be tailored for every unique location. An integrated device and fully autonomous shopping cart unit that assists you with;

  • Recipes and suggestions

  • Special offers

  • Store Info and in-store messages

  • Product searches

Customized retail by Smartcart.

Check out the video to find out more

Book your live presentation by filling in the contact form or contact Mr. Henri Vesikko direct via email. (henri.vesikko(at)smartcart.fi)

Board of Directors

Jukka-Pekka Vuori

  • M. Sc., Communications
  • Chairman of the Board since 2016
  • Grano Oy, Commercial Director and Finnish Ski Association Chairman

Previously: Halti Oy - CEO, Fonecta Oy – Director Marketing and Branding, Veikkaus Oy - Director Marketing and Branding. Mr Vuori has over 20 years of management experience in Finnish and International B2C and B2B companies and he is a leader in brand-building. Mr. Vuori has launched several successful flagship concepts with exceptional knowledge in customer trends and innovative product commercialization.

Jani Holmi

  • M. Sc. Economics, Approved Auditor
  • Born 1975
  • Member of the Board of Directors since 2014
  • Chief Executive Officer in Suomen Stahl Oy

Experienced public Accountant with extensive experience in stainless steel component industry

Jorma Wiitakorpi

  • M.Sc. Engineering
  • Born 1957
  • Member of The Board of Directors since 2016
  • President and CEO of Efore Plc.

Previously he held the CEO position at Patria Oyj, Reka Kaapeli Oy, Asko Appliances Oy, Uporef Oy and Isora Oy. Wiitakorpi has been Chairman or a Member of the Board of Directors in more than 20 companies.

Vesa Havukainen

  • Master’s Degree in Business Administration
  • Member of The Board of Directors since 2016
  • Former CFO of Ovenia Group 

Previously CFO of Ovenia Group. Experienced Financial Director who is known for several extensive financing and M&A transactions in the real estate industry.


Petteri Heiman

  • CEO, Co-Founder Smartcart Oy
  • M.Sc. (Hanken School of Economics)
  • Prior experience
    • CEO, Bell Communications Oy
    • Partner, Ainacom Oy

Tobias Hannus

  • CTO, Co-founder Smartcart Oy
  • Software development and integration
  • M.Sc. Engineering
  • Prior experience
    • Software and application developer - Aspicore Oy

Mikael Hirn 

  • Head of R&D, Co-founder Smartcart Oy
  • Mechanical Engineering and design, projections and system administration
  • Enginee
  • Prior experience
    • R&D engineer LINK Design Oy, R&D Engineer Voyantic Ltd

Henri Vesikko

  • Key Account Manager
  • Sales and account management
  • Prior experience
    • Sales Manger Winetto Oy,
    • Key Account Manager Arcus Finland Oy